room2 Hammersmith

102 Hammersmith Grove, Hammersmith, London

 

Room2 Hammersmith operates as a boutique apart-hotel on Hammersmith Grove, offering accommodation that blends hotel services with apartment-style living including full kitchenettes in every room. Positioned as the company's Research & Development Lab, this scaled-back version of a full hometel provides flexibility and home comforts while guests treat the space as their own.

Located on a quiet tree-lined street, the property sits within a 5-minute walk from Hammersmith Tube Station, Hammersmith Apollo, and Shepherd's Bush Empire theatres. The concept allows guests to be themselves in thoughtfully designed spaces optimized for comfort, efficiency, wellbeing and accessibility.

Room2 operates as part of Lamington Group's ambitious plan to expand to 5,000 hometel rooms by 2030, with their Chiswick location achieving status as the world's first whole life net-zero hotel. The Hammersmith location serves as a testing ground for sustainable hospitality concepts that will be scaled across future properties.

Why we love them:

  • Net zero commitment: Part of company-wide commitment to net zero with sustainability initiatives across all departments ✓

    Whole life carbon accounting: Measures entire carbon footprint from construction to operations to eventual demolition ✓

  • Team Planet program: Company-wide program rewarding employees for making sustainable changes ✓

  • Plant-based food options: Healthy and plant-based food available ✓

  • Local sourcing: Buys local produce and offers sustainable food selections ✓

  • Circular materials: Uses low carbon and circular materials and products throughout properties ✓

  • Waste reduction: Promotes reuse to guests and employees, from recycled crockery to preloved libraries ✓

What’s on offer: Self-contained studio apartments with full kitchenettes / Modern furnishing with home comforts / Flexible short and long-term stays / 24-hour reception and luggage storage / Complimentary WiFi and workspace areas

Opening hours: 24-hour access with check-in from 2pm and check-out at 11am

Website

“We’re making changes to reduce our impact on the planet and its people. We achieved Gold rating by Green Tourism (the highest rating available). Green Tourism is an internationally acknowledged certification and an indicator of good environmentally-friendly practice. The process targets 15 principles across People, Planet and Places, making sure that we include all parts of our business.”

room2


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